So the ever talented Sandra Choi (Jimmy Choo’s creative director) must have been feeling rebellious for this season!
The luxury shoe label debuted its spring ’18 men’s collection during Milan Fashion Week this month and the shoes take cues from the mod style subculture popularized in the 1960s. Choi channeled individuality and youthfulness, taking typically classic dress styles and infusing them with bold, unexpected details.
“The mod movement is a key style subculture that still resonates today,” said Choi. “It’s a declaration of individuality through razor-sharp smartness. … And it was a movement that was open — different style tribes adopted it, then evolved it in their own ways.”
Key highlights this season include the graphic woven leathers used on both dress loafers and laceups. The Tim loafer features a sleek toe shape that references the silhouettes of 1960s shoes, but for a dash of now, Choi added semi-precious stone embellishments such as turquoise. Because bling is in.
Choi also played with hybrid styles for spring. The Finn boat shoe is finished with a rubberized cork sole and has a two-tone leather upper. There is also a lace-up espadrille style, which doubles as a mule with its collapsible backing. Perfect for beach season. The label also debuted a new boot silhouette this season, fittingly called the Jimi. It bears a slight heel — men’s heels continue to be on the rise — and comes in both a smooth leather finish or an embossed snakeskin.
In addition, the collection continued its sneaker push, introducing new versions of its Ace sneaker. This season it came with star embellishments, croc-printed leather, or chevron studs.
We’re impressed, what about you?
In other news, Tamara Mellon is focusing on ecommerce and going direct to consumers as she looks beyond Jimmy Choo (still so sad about this).
Tamara Mellon might have helped turn Jimmy Choo into a multimillion pound luxury business but she still feels a need to prove herself. That is part of the reason why she is relaunching her eponymous shoe brand, Tamara Mellon.
“I think I probably still have something to prove. In all honesty, I am trying to prove that Jimmy Choo wasn’t an accident,” she said, speaking at the Fortune Most Powerful Women Summit in London yesterday (12 June). “Am I trying to prove it to myself or the world? A little bit of both.”
Mellon left Jimmy Choo in 2011, with a payout worth a reported $135m. Her decision, she said, came after she was left “burnt out” by a string of private equity deals that left the company focused on cutting costs. She admits allowing the company to be bought by private equity firms was a “mistake” because Jimmy Choo ended up being “tossed around like a hot potato” with very little money invested. The Tamara Mellon brand was set up in 2013 and sold through retailers such as Neiman Marcus. However, it initially struggled and filed for bankruptcy in December. Mellon is now relaunching it as a direct-to-consumer business, selling only from a dedicated website, with the help of venture capital investment.
Best of luck to you, Tamara!