Jimmy Choo’s Back Story

Back Story

Jimmy Choo is a Chinese billionaire that started from nothing and made it to the top, becoming famous for women’s shoes that he custom made by hand.  Jimmy grew up in Malaysia in a business oriented family.  At a young age, he learned methods for creating shoes that would prove to be crucial for his early success.  In his late teens, Choo attended college in the United Kingdom, working at a shoe manufacturing plant during his free time at school in order to pay his expensive tuition.

Choo’s interest was always shoes, so although he attended the university studying in an unrelated field, he always tended to gravitate back to his comfort zone.  Soon after graduating from the London College of Fashion, Choo found a place he could run a business from, and so it began.  He started making shoes, and soon, word began to spread about the quality of his creations.  Magazines and newspapers picked up stories about Choo’s shoe-work, causing his popularity to skyrocket.  He won numerous awards and received hours upon hours of facetime for his unique brand.  In the early 90’s, he started his own company – Jimmy Choo Limited.   In just 5 years, he cashed out half of his company for more than $9M.  From there, he shifted his focus to a special shoe brand subset and has also opened his brand to new markets, such as handbags.  His original website, the site you’re on currently, came about a decade later.